Massimo Vignelli compared the role of a designer in society to that of a doctor, explaining that both are meant to cure. The doctor seeks to cure people of sickness whereas the designer seeks to cure the world of ugliness. I truly appreciated this statement as it reinforced the resolve that I had when I began to pursue a creatice direction in the first place. If you are going to make anything at all, why not make it beautiful. Right God? I think everything humans do is in response to a problem. Engineers cure the world of inefficiency, scientists cure the world of ignorance, entertainers cure the world of boredom, Christians attempt to cure the world of sin. This is why civilization thrives, because we will be here as long as there are problems. It has been said before, we are the problem.
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